Mail marketing = a lot of paper = a lot of trees.
While it is fantastic for growing your business and connecting with your audience, it's not as environmentally friendly as your digital marketing strategies. See how we're addressing this issue everyday.
PAPER BY THE NUMBERS
Tons of paper used in the US in 2021, according to the American Forest & Paper Association.
Percentage of paper recycled in 2021 in the US. Americans also recycled 91.4% of all used cardboard.
The amount of one tree used to make 1 ream of 20lb paper (500 pieces of paper).
The number of trees each American would need to plant each year to offset the country's greenhouse gas emissions.
2023 PLANTING GOAL
2023 "PLANT A TREE" INITIATIVE
Starting in 2023, we'll be ramping up our sustainability efforts by planting double the number of trees* needed to make our paper, through the National Forest Foundation: which supports and preserves National Forests throughout the United States.
*We use enough paper to equal 5 trees, so we'll be planting 10/month
We don't just walk into Staples and buy a ream of paper. No, we order it by the case. Which is why we order our paper from a Forest Stewardship Council® (FSC®) certified supplier, who sustainably grow and source their own trees. They also support rural communities, channel the waste from the pulping process to power plants for biomass electricity generation, and leverage technology to minimize water consumption.
RECYCLE THAT PACKAGING
We get a lot of mail! Boxes that arrive in good condition, we're able to reuse on future shipments. The rest is broken down and recycled.
Sometimes (and we're not pointing any fingers here) things don't print quite right. Instead of throwing out misprinted cardstock, we cut it down and use it for office memos before recycling it.