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Keeping with a consistent marketing strategy does more than create a better experience for your advisors; it also helps to you to build credibility, reputation and trust. On the other hand, when your content quality, quantity, or schedule is inconsistent, it leads to confusion.
Consistency in your marketing also impacts your bottom line. Consistent brands (including personal brands) are worth 20% more than those inconsistent in their messaging. (Forbes & Techipedia)
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